I initially couldn't find the machine via the browser and it did not show up on my DHCP.
The reason is that (I think) there is a MAC configured already in the image. In order for this to work, I had to set the Promiscuous mode and MAC address changes to "Accept" in my VM Network Security settings.
WetJet's Easy All-In-One ds3617 tutorial for esxi 6.7
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